Thursday, October 16, 2008

Cheeky little number

I bought a bottle of red wine tonight with a cheeky title "Fat Bastard".

A Marketing ploy?. Most definitely. But one I fell for. The lable on the back of the bottle reads something like....

Thierry Boudinaud, a renowned winemaker who had crafted wines from California to France, from Chile to South Africa was sitting in a cold damp wine cellar one winter day when the door burst open. It was Guy Anderson his dear friend from London who had just arrived to sample the recent vintage. “It’s cold enough to freeze the balls of a brass monkey” Guy bellowed with a big smile on his face. “Now Thierry let’s find out what gems we have this year.”
Guy was a rebel in the wine industry believing that quality was paramount in a wine but that the average consumer hated the traditional intimidation heaped on them by most of the wine industry. The two had collaborated before and this was yet another chance to drink wine, catch up on family and enjoy a few days together. After tasting hundreds of barrel samples both were pleased with the quality, but not blown away.

The next day after sleeping in past noon due to the late night before, Thierry thought he would have Guy try an experimental wine he had in a few barrels in the back of the cellar. “Dis is a experiment wine we left it on de lees. We try it no?” “Sure Thierry, you know how hard it is to get me to try a new wine.” Both friends had no idea that leaving the wine in barrel on the lees (yeast cells) would result is such a dramatic difference from the wine they tried the day before. It had a wonderful color and rich, round palate. Both men stood and stared at each other for what seemed like five minutes until Thierry exclaimed “now zat iz what you call eh phet bast-ard”

So a cheeky marketing ploy, web-site set up with tee-shirts to buy on-line etc. surely a good wine. I would guess so but hang on I forgot how it tasted after reading the web-site bumph.
No hang on it's coming back to me now it tasted like 3.99 bottle of red wine. You Daft Bastards!

No comments: