Friday, June 01, 2007

Hoegy Drought

My drink of choice if I am going to a bar is usually Hoegaarden. Last night we went for a 'Ruby' and did a mini bar-crawl on the way back to our regular to finish the night of with a game of darts. I was very disappointed to find in all 3 bars no Hoegy was available on tap.

By the 3rd bar I had got so incensed that I asked the Landlord why? 'Dodgy beer' came the reply. Apparently Hoegaarden have closed their brewery in 'Hoegaarden', a small Belgian village inbetween Maastricht and Brussels. The new brewery is in Jupille, where Jupiler beer is made in South Belgium.

Problem is they are having teething troubles getting the first batches of Hoegy right at the new brewery and therefore due to the popularity of this beer it has quickly become a drought.

It is not only here in Holand and Belgium which was the original market for the beer but now it has been marketed so well the problem has extended to the UK where Hoegy lovers are wondering what the hell is going on.

Fortunately here in Maastricht we produce another fine 'white beer' which during the Hoegaarden explosion on to the world market has been incompetently slow at 'taking a piece of the pie'. So 'white beer' is still on the menu if you want a 'Wieckse Witte' formally brewed on the side of the Maas in Maastricht, but now by Heineken.

1 comment:

lajournalista said...

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